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Julie Barrett is a freelance writer and photographer based in Plano, TX.

Can Writers Take A Cue From the Unemployed When it Comes to PR?

Fresh (almost) daily from Julie Barrett


I ran across this article at msnbc.com earlier today. It's called "Guide for the newly jobless on social networks." Remember the self-promotion discussion at Dear Author I linked to the other day? There's a connection.

The take-away for me was whether you're looking for a job via social networks or getting your name out there as an author, people seem to be more likely to assist a person that's helpful and contributes to the community rather than being "in your virtual face" about needing a job or book sales.

The article suggests we may be more predisposed to help someone out who is seen as being helpful. Come to think of it, if you're hiring, isn't that the type of person you'd want to hire?

In the end, it all comes down to a matter of balance. People tend to shut out a constant one-note stream of, "help me get a job," or "buy my book/product," but they're less likely to shut out a thoughtful, engaged member of the community who just happens to have a link to their resume, web site, book, or product in their footer or on their profile.

It's certainly food for thought on a cloudy Monday.

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Filed under: Writing            
5/4/2009 10:18:40 AM
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